This strategy works for numerous types of businesses. Here’s an example of how it might work if you were marketing to home remodeling prospects. This is only an example hotline message. Simply create your own Hotline for your specific business category.
If you are in the home remodeling business, you could run an add that says:
Warning! Don’t Even Think Of Hiring a Remodeling Company Without Reading This FREE Report
If you have the need to hire a general contractor for your remodel, make sure you read this free report that reveals the 7 questions you MUST ask before hiring a contractor. This eye opening, shocking report reveals the hidden secrets many contractors use to rip innocent people off…and how to avoid this from happening to you! To get this report, just call 1-800-555-1212 (this is your new hotline phone number you purchased from us), 24 hours a day, for a free recorded message, and we’ll send it right out to you. Call NOW to avoid getting ripped off. Discover what many contractors don’t want you to know!
When a prospect calls your hotline phone number and listens to your message, they will hear the helpful information about the "7 Questions You MUST Ask Before Inviting A Home Remodeling Contractor Into Your Home."
After listening to the message, they can leave their contact information to receive a copy of the report, or opt to be connected immediately to you or one of your staff.