Desktop Video Conferencing Collaboration
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American International Telephonics, LLC
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Beverly Hills, California 90210 USA
1 800 600 6151 US & Canada +1 310 281 5539 +1 310 424 7149 Fax
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Frost & Sullivan’s research has found that companies using advanced collaboration technologies gain a clear competitive advantage and experience a variety of positive benefits such as improved performance and communication.
As the business world continues its evolution, becoming more global and more virtual, video collaboration is no longer just nice to have; it’s essential.
Traditional communications methods such as the telephone and email, while still in use, are not necessarily well-suited for today’s distributed workforce. Nuances in tone, facial expression, and other non-verbal cues are lost using those methods. Video conferencing, however, allows participants to see their colleagues’ facial expressions and body language, helping to avoid misunderstandings and promote effective collaboration.
Built-in tools, such as screen sharing, application sharing, chat boxes, and collaborative notes, complement the video and audio portion of a conference, putting information, charts, slides, software, whiteboards, and other important details directly on each participant’s screen.
Video conferencing isn’t just for team collaboration; it’s also useful for collaborating with:
• And even health care providers, therapists, nutritionists, and coaches
Benefits of Video Conferencing as a Collaboration Tool
Video conferencing is an effective way to communicate in today’s environment, and it also delivers numerous benefits including, but not limited to, the following:
Less travel - According to the Global Business Travel Association, businesses spend more than $1 trillion on travel. In 2015, the US business travel market was worth $289 billion which was just shy of the Chinese market at $291 billion. Frost & Sullivan has found that business trips involving air travel average $1,000 per person. Even driving to a meeting can incur costs of several hundred dollars. A single in-person meeting with multiple participants can quickly become costly.
If you’re looking to slash your company’s travel expenses, switching to desktop video conferencing for collaborative meetings is an excellent and cost-effective alternative to costly business trips.
Improved productivity - By reducing travel, a natural side effect is improved productivity. For example, it’s no longer necessary to lose a half a day of productivity each week by bringing your entire mobile sales team into your main office for weekly meetings. Instead, a short video conference allows everyone to meet from within their territories, reducing travel and time requirements and allowing them to immediately return to their work.
Stronger employee bonds - Being able to see and hear remote workers in a real-time, face-to-face setting improves relationships and helps foster a sense of belonging - even if an employee works far from the main office. Likewise, companywide meetings led by the CEO can help remote and satellite office employees feel like part of the team. Stronger relationships build trust. Because your employees are comfortable with their co-workers, collaboration becomes more natural, more efficient, and more likely to occur on a regular basis.
Fewer hassles collaborating - Let’s face it, booking a physical conference room or finding a suitable location for a meeting can be a pain, but clicking an “Email Invite” button is easy, as is accepting and joining a desktop video conference.
Ad hoc meetings are easy - Video collaboration on the desktop puts team members within easy reach, any time. For example, a graphic designer working on a marketing campaign can quickly seek feedback from the marketing director by initiating a quick video conference. Using the screen sharing feature, the designer could quickly display the design with different color palettes, fonts, and other elements applied, receiving approval in real-time.
Better comprehension - Comprehension is better when you can see people as they speak as opposed to simply listening to them. A study by Baylor College of Medicine backs this up, finding that visual cues help you to understand what’s been said six times better than speech alone. Better comprehension, in turn, means fewer misunderstandings and misinterpretation, which in turn, help improve both relationships and productivity.
Similar outcomes and lower expenses - Imagine working with a Chinese manufacturer. You want to make sure the manufacturer understands your requirements, and you want to be able to gauge that understanding by reading his or her nonverbal cues. Rather than spending a week in China and at a huge cost to the business, you could ship a prototype to the manufacturer and hold a video conference call once it arrives. During the call, you can demonstrate the features on an identical prototype in your office, answer questions, share files, confirm understanding, hone in on those ever-so-important visual cues, and communicate in much the same way you would in person.
In today’s business world, team members may never actually meet each other in person, but technology helps them to collaborate as if they’re in the same room. Video conferencing helps to build strong relationships, improve productivity, cut travel costs, and result in similar, if not better, outcomes than other communications methods.