Holding international conference calls is a fantastic way to interact with participants around the globe in real time. Not only can you connect using a group audio conference, you can also get more mileage out of your calls by repurposing them.
Ideas for repurposing group audio conference calls include:
• Distributing a full or partial recording to participants – Depending on the nature of the call, you might even charge for access to the recordings.
• Use audio clips in PowerPoint presentations – Did an important discussion take place that’s relevant to your next presentation? A short excerpt of that discussion could be a powerful soundtrack to your slides.
• Use audio clips in blog posts or podcasts – Your subscribers may enjoy a taste of the audio conference either in blog or podcast form. Use short excerpts as a teaser to download the full MP3 recording.
• Create an article around a discussion – Whether you interviewed an industry leader or discussed the pros and cons of adopting a new technology, you may have fodder for an in-depth article. Instead of starting completely from scratch, get out the transcript and build an article around the most engaging part of the discussion.
• Extract audio or text-based testimonials – If your international conference calls involve product feedback or training, participants may have some wonderful things to say about your products and services. The recording could be filled with potential testimonials. Extract a few choice testimonials, contact the original speakers, and ask if they’d mind if you used their comments as a testimonial on your website or marketing materials. Many will be more than willing to allow you to do so, and they’ll be relieved that they don’t have to do anything to make it happen.
Below are a few ways to get the most out of your international conference calls.
1. Record your international conference calls. Most international conference call service providers include an audio recording feature. Make sure to announce to the group that the call is being recorded. You may need to obtain permission from other speakers to reuse their talks. For example, if you intend to create an audio CD of a tele-seminar and you’ve invited a prominent industry leader to deliver the keynote, make sure that your intentions are clear and that you have the speaker’s permission to use the recording in any manner you see fit.
2. Have the recording transcribed into text. While editing an MP3 recording and packaging it as an informational product is easy enough, you may also want to have the discussion transcribed into text. Transcriptions add value to those who prefer to read and skim through content instead of listening to a lengthy discussion. Some people will listen but later refer to your transcript as a refresher. In addition, once you have the transcript, you have the building blocks in place for other text-based pieces. For example, with a little editing, sections of your international conference calls could become blog posts, special reports, or even eBook chapters.
3. Determine what can be shared and with whom. Obviously, if the call is intended for internal company use only or contains confidential information, you shouldn’t make it available to the general public. On the other hand, if you use international conference calls to educate, inform, or train customers and business prospects, then it may make sense to repurpose some of that content with other customers and business prospects. Use both the MP3 recording and the transcript to highlight key areas of the call that you may want to use later. Write down the location of the desired audio in hours, minutes, and seconds so that you can easily find it later.
4. Start reusing the content of your international conference calls. Once you’ve decided what to share and with whom, it’s time to start sharing (again, assuming you have permission and the use is appropriate).
You never know when a valuable discussion will arise on international conference calls. Be prepared by recording them.